The Concept
In a modern world ruled by dinosaurs living painfully ordinary lives, a group of inseparable friends turns everyday routine into unforgettable chaos. All inside a peculiar universe drawn in crayon — but with humor sharp enough to make anyone who pays taxes laugh, and quietly wonder whether they should be enjoying these poor dinosaurs quite this much.
The Crew
Memorable characters.
Every great comedy starts with great characters. The Crayon Crew follows a cast of adorable dinosaurs whose distinct personalities, quirks and flaws turn everyday situations into unforgettable adventures.
Rex
The Protagonist
“His heart runs ahead of his reason.”
Rex lives every experience at full intensity. He loves his friends, gets excited over the tiniest things, and always tries to do the right thing (or at least tries very hard). Unfortunately, his emotions usually outrun his common sense.
Terry
Rex’s best friend
“The universe has a peculiar sense of humor… with him.”
Gentle, noble, and happy when life is quiet. While Rex runs toward adventure, Terry would rather stay far from trouble — but trouble always finds him anyway. If bad luck had a name, it would be Terry.
Trisha
The heart of the crew
“The sweetest dinosaur you’ll meet… unless you give her a very good reason not to be.”
Kind, thoughtful and deeply compassionate. She always tries to see the best in people and solve conflict with patience. But don’t mistake her kindness for weakness — when someone pushes too far, even Rex and Terry know it’s time to run.
What makes us unique
Everything feels handmade.
In a world flooded with mass-produced and AI-generated content — much of it visually “polished” but empty — The Crayon Crew takes the opposite road: visible strokes, wobbly lines, and sound effects made entirely with a human voice. Every decision reinforces the feeling that this universe is drawn by hand.
“Imperfection isn’t a flaw — it’s our identity.”
Visual
Crayon textures, pencil outlines and imperfect lines. Animated at 12 fps, holding key frames at 6 fps whenever possible.
Language
Characters speak through unique vocalizations (RAWR) and text lines instead of spoken dialogue.
Music
A sonic identity built around the marimba: primitive, warm, simple and fun.
Sound
Every sound effect is performed with the human voice — no realistic sample libraries.
Draw your own dinosaur
Grab a crayon and leave your mark.
Already loved by the audience
The Crayon Crew isn’t just an idea waiting for its shot. It’s an IP already approved by an international audience.
organic — zero ad spend.
across Instagram + TikTok, and growing.
average across IG + TikTok
in the last month
IG + TikTok combined
A global audience
Originally launched in Spanish, The Crayon Crew started attracting viewers worldwide, prompting the creation of a dedicated English channel — building both a Spanish-speaking community and an international audience.
Watch the crew
Straight from the notebook to your screen. Meet The Crayon Crew in action.
Coming
Soon!
The Crayon Crew
plushies are coming!
Rex and Terry are getting ready to jump out of the screen and into your home. Soft, huggable, and full of RAWR — the first official The Crayon Crew plushies are on their way!
The opportunity
Proven, not dreamt
15.4M organic views. 70K+ followers. Zero ad spend.
A flexible universe
From 1-minute shorts to 12-minute episodes — the story engine already works.
Global demand, validated
Audiences in Mexico, Brazil, the U.S. and beyond are already asking for more.
Low-cost, high-potential
The animation style keeps production affordable while the franchise expands into series, merch and more.
Beyond the screen.
Thanks to their simple silhouettes and recognizable personalities, The Crayon Crew can grow naturally into products people want to collect, wear and share.
The next page hasn’t been drawn yet…
Let’s draw it in crayon.
Join the crew!
Follow the Crew
RAWR RAWR!
(Thanks!)
©